Civilisation today would be monumentally different without the advent of print. The printing press was a ground-breaking innovation, becoming the driving force for social change and free thinking - much like the internet today. Johann Gutenberg, the Printing Press and Printing Companies In the 1400s Johann Gutenberg, a German entrepreneur took it upon himself to [...]
Direct mail is a tried, tested and proven marketing tactic. 82% of direct mail is read for one minute or more while only 15 seconds is spent looking at online adverts or emails. Now, thanks to technological advancements in digital and print, we are able to send out personalised mail, speaking directly to your specific [...]
Great news! Now you can order and pay ONLINE for your personalised Photobook through the Jetline Photo Creator software! Its easy, safe and hassle free!
As a professional printing and branding company, we know that the right branding is vital for a successful business. Simply a logo design that doesn't represent a brands message can be the sole destroyer of an otherwise good business. The worlds best brands showcase their business message in a variety of strategic ways, either subtly [...]
Brand management refers to the designing and maintaining of a brand image. This comes down to defining and positioning a brand, and delivering the brand value consistently. By managing the look and feel of your brand and branding solutions effectively, you are differentiating your brand from your competitors. With a streamlined brand message, you project [...]
Today we take a look at the theory of artistic distance and how this applies to the modern day graphic designer. Graphic designers are often given a rough guideline by clients and are left to translate this concept into colours, graphics, typography and print. This is not an easy task. A professional graphic designer is [...]
There are a multitude of options when it comes to marketing your business through print. From billboards and posters to vehicle wraps, the options are endless. Today, we take a closer look at the powerful benefits of branded building wraps. What are Branded Building Wraps? Building wraps are supersized outdoor banners designed for maximum impact. [...]
The industry buzzword making the rounds is "storytelling." And this is not just a passing fad. Storytelling is one of the most effective ways to give your branding and brand management life. It has become one of the primary components for content marketing. Since childhood we have been captivated by stories, from the fairy tales [...]
There are businesses we can immediately identify without batting an eye, from Virgin and Coca-Cola to Nike and McDonald's. The reason we so easily recognise these organisations is because of their strong corporate branding. Company branding consists of a logo, slogan, colours and brand personality. This is why it is important that every business, regardless [...]
The logo is one of the most essential elements of company branding. It is always a good idea to take a look at some of the worlds top brand logos, and to learn from them. Here, we take a look at the worlds top brand logos, discuss their success, and what we can learn from [...]
